Are you making the most of your mobile billboard? If you own a food truck or you’re a tradesperson with your own business, you need a punchy and well designed vehicle wrap. High impact vehicle signage gets your vehicle noticed wherever you go in West Sussex.
Great design is the first step in getting your vehicle noticed, whether you’re driving to an event or parked outside a client’s house. A simple yet striking design is the fast way to build brand recognition and trust. After all, investing in a stand-out wrap says you’re serious about your business.
But how do you create a design that stands out on the road? These five expert design tips will help you create vehicle graphics that punch well above their weight and deliver a sizeable return on your investment.
Your logo and brand colours should be at the heart of your design. Nothing looks more unprofessional than inconsistency across your marketing channels. Work with a designer who can incorporate your existing branding into the heart of the design.
Alternatively, take the opportunity for a rebranding exercise if your logo and colours are looking tired and no longer reflect your brand identity.
Unlike text on a page that can wrap around an image without losing meaning, text on a 3D object must be fully visible and legible. That means keeping information like your contact details and marketing message to the sides and the rear of the vehicle, where passing motorists can easily absorb them.
Wrap the text around the vehicle and you’ll immediately lose legibility and with it your audience’s attention.
You may find the reason that text is getting pushed around the design is that you’re trying to say too much. The most successful wrap designs are stripped back to the minimum and generally feature the company name, website and phone number. Only mention social media details if your brand has a strong online presence.
Readability matters, but so does legibility. Both should work together to highlight your message and deliver it directly to your customers. Stick with your brand fonts unless they’re particularly ornate, in which case opt for a similar font that’s easy to read.
Do some research into the impact of different fonts. Loopy and cursive typefaces can be incredibly difficult to read, whereas traditional fonts are legible but might not fit your brand image. Bold sans serif fonts are a good fallback but never, ever use Comic Sans if you want to be taken seriously.
Above all, your signage should grab people’s attention and not let go. If you’re familiar with the concept of the elevator pitch, you’ll know you only have a few seconds to make an impression. Don’t waste that time by making your design cluttered, unreadable or just plain bland.
At Vehicle Sign Writing, we can help your business create high impact vehicle signwriting that puts your business top of mind with your target audience. Working with a professional designer will help create a unique wrap that grabs the attention and keeps it, so get in touch today.