Vehicle signwriting and vehicle wrapping are great ways to promote your brand. But do you know how to use the psychology of branding to your advantage? From fonts to colour, the choices you make reflect directly on how you want the public to perceive your brand. Understanding the psychology behind branding helps you make the right choice and boost brand recognition and awareness. Read on to find out how.
Why branding is important
Branding is a shorthand way of visually conveying the values and trustworthiness of your business. Every brand has a personality and that’s what your visuals need to convey. Your branding aims to create a subconscious and emotional connection with your customers. You want your brand to be top of mind for reliability, sincerity and competence whenever your customers make a purchasing decision.
The art of psychology
Your marketing needs to get the right message across in the right way to attract and retain customers. But marketers understand that your customers don’t always behave in rational ways – for example, the Pepsi taste test proved that consumers preferred the taste of Pepsi to Coke, but Coke had a stronger brand image that made it the cola of choice.No one wants to manipulate their customers, but there are some tricks of the trade that can deliver the same brand loyalty when you’re designing your vehicle wraps. That means making some strong visual choices when it comes to colour and typography.
Smart colour choices
Did you know that colour plays between 60-90% of a role in our initial assessment of a product? That makes the use of colour in your branding an exceptionally powerful and effective tool. Colour influences the perception of your brand and reinforces your brand’s presence and identity. If you want to associate your brand with power and luxury, choose purple. Red increases excitement while green is associated with nature, sustainability and health. Blue is associated with trustworthiness, strength and quality while yellow and orange are the least successful colours when you’re branding. Of course the interpretation of colours is highly subjective and may have a cultural context. Get it wrong and your choice of colours could undermine the brand image you want to portray.
The right typeface
The psychology of fonts is based on feelings, emotions and associations. The fonts you choose say a lot about the way you want your brand to be perceived. A cursive script font like the one used by Cadburys conjures up feelings of elegance and luxury, especially when combined with the purple wrapper. MacDonald’s signature red and bold, modern font are an ideal combination to address their target audience.Because your wrapped vehicle acts like a mobile billboard, legibility and readability are key. If you use a script font opt for an san serif font in the same family to impart key information.
Vehicle signwriting that works
At the Sussex Sign Company we understand the way that vehicle signwriting works to boost your brand. We can create a high quality wrap that keeps your business top of mind, so contact us today to find out more.