As a marketing strategy, vehicle livery is worth its weight in gold. Fortunately, vinyl is a durable and cost-effective material that makes a car wrap an affordable way to advertise your business. Long lasting and hard wearing, a vinyl car sign can last around 7 years if you choose the right product. So which is better for your planned vinyl wrap – calendered or cast vinyl?
Calendered vinyl: short term vehicle livery When you need an affordable and short term solution for a time-limited campaign, calendered vinyl gives you a great effect, although not one that’s designed to last. Kneaded and then extruded between metal rollers in a process known as calendering, this type of vinyl is stretched repeatedly to 3-4 mm thickness, though modern manufacturing methods are capable of producing even thinner vinyls at around 2mm thick.
Unlike cast vinyl, the stretching and rolling means that calendered vinyl has less dimensional stability and tends to shrink when heated. Even so, it can last from 1 year for an economy product right up to 5-7 years for a premium vinyl.
Cast vinyl: a premium product for the long haul Cast vinyl is a premium product, destined to last at least 7 years and ideal for a long-term marketing campaign. Cast vinyl starts out like a cake, with the ingredients being blended together before being poured onto the casting sheet.
This produces a film that’s just 1-2 mm thick and is much more dimensionally stable than less expensive calendered films. It also takes and holds colour well to create high impact, long lasting vehicle livery . Cast vinyl is ideal for creating car signwriting as it moulds well over the complex outlines of a car.
Today’s calendered vinyls have come a long way and the best of them can almost rival cast vinyl for thinness and gloss. The slightly thicker film is easier to handle than cast vinyl and gives a great effect on simple shapes. Calendered vinyl is also slightly more scratch resistant than cast vinyl, making it a great choice if you want a short-term vehicle wrap that leaves your car looking as good as new.
Because cast vinyl isn’t stressed in any way, it’s much less likely to shrink than the calendered version. More durable and easier to work with over complex shapes than calendered vinyl, the pigments and UV absorbers in cast vinyl also perform better for a long-lasting impact. These vinyls can be produced in small batches to match custom colours, but of course, the price rises exponentially.
Calendered vinyls are ideal for short-term marketing projects, or for adding vehicle lettering or decals to your vehicle. Say you wanted to add details of a holiday promotion to your fleet of vehicles? Calendered vinyl would be ideal for the job. But for a premium and long-lasting effect, only cast vinyl will wrap your vehicles for eye-catching marketing, either when parked or on the move.
If you’re looking for long or short term vehicle livery in London, Vehicle Signwriting are experts in creating outstanding car wraps for marketing vehicles, so contact us today for more details.