Let’s face it – we all like to think we’re creative and original, but sometimes work is not the easiest place to express that side of your character. Opportunities to flex your creative muscles and show off your fun side can be few and far between, especially when routine and mundane day-to-day tasks take over. If you own a van or a company car to ferry you between jobs, have you ever thought of the side of your vehicle as a blank canvas?
Investing in new van graphics could be the perfect way to show off a little more of your creative side, and when it comes to prime advertising space, you cannot do much better than this mobile marketing machine. The side of your van could be a playground for your imagination, and with a little help from an experienced graphic design team, you could soon create a unique brand identity to really showcase your business.
You may already have a vehicle wrap, or your car or van might be a clean slate, just waiting for you to put your own personal stamp on it. Either way, this is the perfect time to invest in new graphics for your vehicle. Having new vehicle vinyl fitted just in time for the nicer weather could give your business a major boost. As the summer crowds start to appear, this could be the ideal time to get your van looking its best.
As an investment, vehicle graphics are the gift which keeps on giving. Studies suggest that a branded vehicle is seen between 2,000 and 9,000 times an hour, depending on where you’re driving, and that’s an awful lot of prospective customers. Vehicles with bold, bright and well-designed graphics are very difficult to ignore, both for fellow motorists and any pedestrians you might pass on your travels. Whether you’re filling up at the petrol station, stuck in traffic on the ringroad or zooming down the motorway to your next job, your vehicle is promoting your business to thousands.
Even when you’ve clocked off for the day, your vehicle wrap will keep on working 24/7 and 365 days of the year. Even parked up on the road overnight, it’s still visible for anyone who chances to pass by, and that’s advertising you simply cannot buy elsewhere. Take out a newspaper ad or a slot on the local radio station, and you only reach as many people as flick through the paper or tune in for those few seconds. Invest in vehicle vinyl and you reach more people, more quickly and far more effectively.
Remember too just how important it is to get your contact details out there, particularly given how many transactions are now conducted by smartphone. Many people will readily admit to making spur of the moment purchases via the small screen in their pocket. To capitalise on that tendency to impulse buy when out and about, directing people to your website or social media pages is vital. It also gives them less of an opportunity to forget your name, as they can pull up your website almost instantly, as soon as they’ve seen your vehicle vinyl pass them by.
You may already have a firm idea of what you want from your vehicle wrap, or you may be going into the process with a completely open mind and just waiting to see where the free flow of ideas will take you. Some of the best and most creative vehicle signage comes when business owners team up with a professional sign design team and simply throw out a few suggestions all together.
The key here is ensuring you create a unified brand across all platforms. You might already have a colour scheme, logo or particular typeface which you use across everything from your business cards and letterheads to your shop front signs or other signage at your premises. Whether you want to keep them entirely as they are, give them a slight update or a modern twist or start completely from scratch, the best signage companies will be able to tailor a package to your needs.
The top sign designers have an expert eye and know how to best fuse colour schemes, fonts and logos, and they may be able to suggest improvements to your own designs or work with you on a completely fresh rebranding exercise. Either way, sometimes just having a sounding board to bounce ideas off can lead to the most inventive and stand-out vehicle wraps, which fully capture your unique personality and the true character of your business.
Thanks to great advances in the technology and techniques behind vehicle wrapping, vehicle vinyl is now more cost-effective and hard-wearing than ever before. A vehicle wrap can not only protect your car or van from all those annoying little dents and scratches which are part of everyday life, but they won’t damage the paintwork underneath, so when they do eventually reach the end of the road, they’re quick and easy to replace.
There are few business investments which yield results quite so quickly as new van graphics. The moment you drive away from having your wrap fitted, you’re instantly showcasing your business with pride and reaching thousands of potential customers.
Vehicle Sign Writing is the go-to company when it comes to vehicle vinyl. We specialise in providing small- and medium-sized businesses with bespoke and beautiful vehicle wraps, which really capture the essence of each individual company. With many years’ experience in this field, our expert team of designers and installers can work with you to flex those creative muscles.
For more information or to arrange an appointment with us, simply get in touch with Vehicle Sign Writing today.