Luxury car hire is rapidly catching on in the UK. After all, who wouldn’t want the chance to drive a Ferrari or Lamborghini for the day? In the age of Instagram, being snapped behind the wheel of a luxury vehicle or being chauffeured to your wedding or high school prom in style is a great way to build followers.
But what if you own the car hire business? Is there a way you can harness the power of social media and your hours out on the road to promote your business? Yes, there is. Car wrapping is a discreet and elegant way to deliver a non-intrusive marketing message that nevertheless makes potential customers sit up and take notice.
So what exactly is car wrapping? Put simply, it’s the process of encasing your luxury vehicles in a snug-fitting second skin. This has an obvious benefit for the maintenance of your car, helping to safeguard against the kind of everyday damage that comes with leasing your luxury car.
If a prized Aston Martin is cheaper because of its colour, a premium vinyl wrap can give that vehicle a complete change of look. When you decide to sell, a car wrap is easy to remove and your well-protected paintwork can help you maximise value.
A well executed vinyl wrap is a trusted method of generating interest in your business, creating anywhere between 2,000 and 9,000 impressions an hour, giving this form of marketing the lowest cost per impression.
Include your social media details and anyone with a smartphone can snap and swipe their way to your website, there and then. The point is that an Insta-friendly car wrap might not convert a customer now, but it will have fixed your branding top of mind for the times they do need a luxury ride – whether that’s for a night out or to a big event.
Matching a show-stopping classic sports car with a bold and beautifully designed car wrap is a smart way to boost your branding. It can also enhance the appearance of the car you’re renting, to create something truly breathtaking and covetable.
Working with a car signage expert is the smart way to ensure that you create a cohesive and eye-catching look across your entire fleet. Slick graphics across your range of vehicles, from vintage Minis to performance Porsches, is a clever way to fix your brand identity by presenting a unified image. Because the options for car graphics and vehicle signwriting are endless, you can create truly bespoke vehicle signage for your premium cars.
You’re rightly proud of the fleet of luxury cars you’ve built up. Your biggest asset is also your prime marketing device – mobile billboards that can literally drive your message home into the heart of your target audience.
If you want to maximise the wow factor of your luxury fleet, Vehicle Signwriting can help you deliver that significant return on investment. Well thought through and expertly installed car signage will help you grow you luxury car rental business in West Sussex and beyond, thanks to the power of vinyl wrap, so contact us to take advantage.