If you own or manage a small – or medium -sized business, you may well have a company vehicle which you use to get to and from work or out to meet customers, attend appointments and work on jobs. Whether you’re a builder, florist, baker or cleaning company, that vehicle is prime advertising space for your services, and keeping it looking in top condition is a sure-fire way to impress current clients and win over potential new customers.
With Spring now upon us and motivation levels rising after the darker days of winter, here are the ten top reasons you should consider updating your car or van signage.
It’s free advertising space
You’ve already bought the car or van and paid for the petrol, tax and insurance, so why not get your vehicle to work for you in return? The side of your vehicle is almost certainly the best advertising space your business has, and it’s completely free. Over the years, you could fork out a small fortune buying advertising space in the local paper or a slot on the radio. Not only are these expensive one-offs, but they are very short and the people who matter most are highly likely to miss them. Once you’ve paid the initial cost of having a vehicle wrap added, it’s there for life or as long as you need it – that’s a round the clock, round the year promotion for your company, at no extra cost.
2. It’s a 24/7 way to market your business
Even the most dedicated of startup owners or business managers has to get a little shut-eye now and then, but your vehicle never sleeps. If it’s parked out on the road overnight, then it’s still visible to potential customers even when you have stopped work for the day. When you’re driving around, even if you’ve only paused at a petrol station to fill up or called in at the supermarket for a sandwich, it’s still acting as an advert for you.
3. You could reach 9,000 people per hour
Research has shown that a branded vehicle could be seen by anywhere between 2,000 and 9,000 people per hour, depending on where and how far you’re driving. It’s hard to argue with those numbers. When you think of all the pedestrians and fellow road users you pass by every day, with your logo and contact details visible to all, having top quality signage on your vehicle starts to look like a very, very good idea.
4. New van signage is a long-term investment
The technology behind vehicle wraps has come on in leaps and bounds in recent years, and van signwriting is now more affordable and longer-lasting than ever before. Using high-quality materials for vehicle wraps ensures they remain smart and clear for many, many years, if not the lifetime of your vehicle. Something so long-lasting is well worth the investment.
5. Poor vehicle signwriting puts people off
If you already have signwriting on your car or van, but it’s beginning to look a little faded, shabby or out-of-date, then now might be the time to start afresh. People who see your vehicle will make instant judgments on your whole business by what they see in front of them, and if it’s not a pretty picture then they’re not likely to take an interest. Bright, bold van signwriting can leave a lasting impression, putting across a positive, attractive image to customers.
6. More ways to reach you?
Companies these days cannot afford not to have an internet and social media presence. If you’re a bit late to the Facebook, Twitter and Instagram game, or your current vehicle signage is a few years old and doesn’t display your social media contact details, then you probably need an update. Now that so many people are browsing the internet on the go via smartphones, having those easy-to-reach social media pages advertised can be a quick way to get new customers engaged.
7. It’s a chance to improve your brand image
Is it time for a little rebranding? Whether your business is new or has been around for a number of years, every now and then, it’s good to take a long, hard look at how your branding comes across to customers. If your logo is looking a little old-fashioned or you’re no longer happy with the colour scheme you picked, now might be a good time to get the creative juices flowing. Employing a professional van signwriting designer could really help, and they will almost certainly come up with some creative solutions to re-inject life into your branding.
8. It’s a way to unify your brand
If you have more than one vehicle, vehicle wrapping is a great way to ensure you get the same branding across your entire fleet. Identical wraps applied to multiple vehicles means you get a livery which customers will recognise, so updating your signage and sprucing up your whole fleet is sure to grab attention.
9. Sunnier weather, sunnier prospects
This is arguably the best time of year to think about updating your vehicle signage, as the sunnier weather will bring more people out of doors. More people walking the High Street means more exposure for your van or car, so making sure it looks its best now makes sense.
10. Even your vehicle deserves a spring clean
This is the season of good intentions. If you’re giving your home and offices a deep spring clean, it seems unfair for your car or van to miss out. A little TLC now, including some fresh, new signage, will see you set for the year ahead.
As the region’s leading van signwriting company, Vehicle Signwriting is on hand to help you update your vehicle’s branding. We have many years’ experience in this field, and our expert team of designers and fitters are always ready to help, so for more information on the services we offer, simply get in touch today.