If you’ve seen peeling vinyl car wraps and thought wraps are not for you, think again. By making smart choices through the design and installation process, your car signage can be ready for anything. And with thousands of impressions a day for just pennies when your vehicle drives around the streets of London, a cost-effective car wrap should be top of your marketing list.
Your vehicle is one of your biggest marketing assets if you use it right. And that means installing a wrap that pushes your message right into the heart of your target market, keeping you top of mind.
If you’ve seen tatty or tired looking vinyl wraps, then it’s the choice of materials that’s at fault. The chances are that either the wrong vinyl was installed or the wrap has come to the end of its useful life and needs replacing.
When you start researching car wraps, you’ll come across two materials: cast and calendered vinyl. You’ll also notice there’s quite a price differential between them and if you’re on a budget you’ll probably be drawn to using a calendered product.
This is a great choice if you’re running a time-limited campaign and expect to replace the vinyl wrap within 3-5 years. However, if this is a long term commitment and central to your branding, cast vinyl is the only sensible choice, as it can last up to 10 years on the road if properly maintained.
An eye-catching design printed on the right vinyl for the job is half of the equation. But poor installation can cause your wrap to fail prematurely, putting paid to your investment. A top notch installer will prepare the surface of the vehicle so it’s spotless and grime-free, and will conduct the installation itself at the proper temperature.
Overheating and overstretching can also cause vinyl failure, as can failing to laminate the wrap once it’s installed. Working with a professional installation company should eliminate any potential problems.
Once your wrap is installed, it must be properly maintained to maximise its lifespan. That means avoiding brush style car washes and being careful with contactless water washers not to spray under the edges of the wrap. Never spray at an angle and don’t scrub the vinyl or use harsh detergents that might cause it to degrade.
Warm summer temperatures will soften the vinyl, so make sure you park in the shade and never wash your vehicle in direct sunlight. Keeping your vinyl wrap clean is the key to a long lifespan, as grit and de-icing chemicals used during the winter months can also compromise your vehicle sign’s look and finish.
Hands down, the best way to get the best results from your vehicle signs is to work with the professionals. At Vehicle Sign Writing, we can guide you through every step of the process, advising you on the right materials for your wrap and creating an eye-catching design that keeps your business top of mind for customers.
To get the best out of your car wrap, contact us today and we’ll help you maximise the return on your investment.