We may just have experienced an unseasonal cold snap, but believe it or not, the Great British summer is on its way. Summer is often the busiest time of year for companies across the United Kingdom, whichever trade or industry they work in, and getting your business prepared for the summer rush is vital if you’re going to stay ahead of your rivals as both the weather and competition hot up. If your company has a car, van or even an entire fleet of vehicles, investing in new vehicle vinyl is one of the fastest, most effective ways of getting your business ready for summer.
We’re all hoping for that elusive barbecue summer, but in Britain, people have learnt to take advantage of even the briefest of warm and sunny spells. As the weather turns nicer, more and more people are tempted out onto the High Street, and that means they’re more likely than ever to come across your vehicle signage. If you want to attract more of these fairweather shoppers and turn them into loyal customers, there has never been a better time to upgrade your vehicle wraps. Top quality vehicle vinyl announces your presence to the world, builds brand identity and seals your company image into the memories of those who see your signs.
Summer is the season when people suddenly stir from their cold winter and soggy spring gloom, and finally motivate themselves to get on with all those tasks and chores they’d been putting off until the finer weather.
All those property maintenance jobs that have been on hold now seem more pressing – the leaky guttering, the broken fence panels, the patio that needs laying, the windows that need cleaning. If you’re a tradesman, now is the time when people really start to need your services, and they are on the lookout for someone they can hire. As the competition hots up, taking proactive steps to stand out from the crowd becomes all the more important.
If you have a van that you use to transport yourself and your tools from job to job, ensuring your vehicle is looking in top condition may well make all the difference between attracting these potential customers and putting them off altogether. Outdated or peeling and unloved vehicle signage will deter those who see you driving past, whereas a bold, new vehicle wrap, which proudly displays your company brand and your most up-to-date contact details, could help you grab a slice of the summer rush.
The same goes for those in other industries. This is, after all, peak wedding season, so florists, bakeries, catering companies and retail stores may also see a surge of interest in their services. If you have a little runaround or a van to transport your goods, making sure it is as attractive as possible could see you reap significant rewards.
Research has shown that a branded vehicle can be seen anywhere between 2,000 and 9,000 times over the course of a single hour, depending on where you’re driving. During the summer, there are more people out and about, so you’re almost certainly looking at the top end of that sliding scale and those statistics speak for themselves. Remember, too, that your signs are 24/7 advertising, so even on those lazy summer evenings and summer nights out, your car or van will always be visible to passersby and always promoting your business.
Vehicle wraps are perhaps the most direct form of advertising any business can have. Well-designed vehicle signage is very hard for people to ignore, whether you’re stuck in traffic in the town centre or heading down the motorway on your way to your next job. The eye is instantly drawn to a strong logo and carefully chosen colour scheme, and with a well-designed wrap, your company brand will lodge in the minds of those you pass by, both pedestrians and fellow motorists.
With more and more people using their phones to surf the web and make impulse purchases whilst out and about, using your wrap to promote contact details, website addresses and your social media presence could see instant results. That immediate connection can be vital, as it gives potential customers less time to switch off or forget, enabling them to get in touch with you straight away thanks to your vehicle signage.
If you want to get the most from the busy summer period, the time to act is not when the good weather finally arrives. The best vehicle signwriting companies experience the same summer rush that your company is probably enjoying, so if you want to get in ahead of the crowds and avoid disappointment or lengthy waiting lists, then now is the time to take action. If you’ve thought that a new vehicle wrap would be a good idea, then there are probably plenty more business owners out there thinking along the same lines. By commissioning your new vehicle vinyl now, you can be sure your car, van or fleet is summer ready when things start to pick up.
Here at Vehicle Sign Writing, we’ve spent many years honing the craft of vehicle wrapping. Thanks to great advances in the technology and techniques behind vehicle vinyl, wraps are now more durable and more cost-effective than ever before, and with our expert design and installation teams on hand, together we can create a bespoke vehicle wrap to do your company proud this summer.
For more information on the services we provide, simply get in touch with Vehicle Sign Writing today, and let us help you get your vehicle ready for the sunny days to come.