The marketing landscape is constantly changing. Due to the continued emergence of disruptive new technologies like artificial intelligence, offline marketing techniques like brochures, flyers and even vehicle livery can seem out of date and irrelevant. In fact, nothing could be further from the truth – a high quality car wrap with eye-catching graphics and a strong call to action is not only a powerful marketing tool in its own right, but it can also be easily incorporated into a mixed marketing campaign.
In 2017, 615 million devices were using ad blocking software globally. It’s getting harder for your online advert to be seen, and when it is seen, it’s often drowned out in the visual noise of all the other marketers trying to put their products in front of the right audience.
Apply a vinyl wrap to your vehicle, on the other hand, and there’s no software to mediate your access to your audience. On the daily commute or popping to the shops, your car signwriting is creating impressions and effortlessly marketing your brand.
In the 21st century, customers are conditioned to expect a certain level of professionalism on behalf of the businesses they support. Your plain white van not only has negative associations with ‘white van man’, but it doesn’t project the professionalism that customers expect from a trusted brand.
Building brand identity is now critical to building trust and cementing your company values in the minds of your customers. Adding a high quality vehicle vinyl wrap with high impact and striking car graphics to your fleet elevates them out of the ordinary and contributes to that critical first impression.
Cost-effective impressions with vehicle livery Your car graphics can be seen up to 3,000 times a day when you’re out on the road. You’ll also pick up impressions when your vehicle is parked in full view of passersby. For one fixed cost, you’ll create thousands of impressions, making vehicle wrap advertising one of the most effective ways of reducing costs per impression and getting the maximum return on your investment.
With the average Briton spending one month of every year behind the wheel, and over 90% of motorists stating that they read information on vehicles around them, your costs per impression are fantastically low – much lower than costs per click or view.
You can put literally anything on a vinyl wrap. Of course, that doesn’t mean you should, but your website URL, Facebook page and Twitter handle should all be prominently displayed on your vehicle livery. It’s a handy way for potential customers to make contact regarding your services and it can be used to improve your level of customer service.
By integrating your marketing efforts across all your channels, you’ll get maximum exposure for your brand.
If you can appreciate the value that high quality vehicle livery contributes to your marketing efforts in East Sussex, then contact Vehicle Signwriting today. We’ll help you maximise the return on your investment and create high impact mobile advertising for low cost impressions and a reach that gets past any ad blocker.