Vinyl wraps are a smart marketing choice for small business. Want to make the most of your van or company car to get the message out about your products and services? A well-designed wrap does exactly that. However, creating an effective piece of mobile marketing is not as straightforward as it seems. You’ll need to work with a designer to get the very best out of your car graphics.
This needn’t be daunting. After all, no one knows your business better than you. It’s a designer’s job to take your USP and create a great mobile marketing campaign out of it. Here’s how you can work together to get the best out of the medium.
Before you go into your first consultation with a designer, it pays to have a clear idea of what you want – and don’t want – from your campaign. It saves time and gives your designer a clear heads up on the impression you want to create.
The chances are there are some great examples of vehicle wrapping locally – these can range from simple decals with company name and contact details to a full wrap with elaborate graphics. Clearly, the more detailed the finished design, the more expensive, so think about making the right impression for your business. If you’re a local plumber offering emergency services, you’ll need very different advertising to a local food truck.
The internet is a great place to get inspired, and a quick Google can help you start to focus your ideas. Obviously, you’ll want to incorporate your logo and brand colours – unless you’re rebranding, in which case a vinyl wrap is a great way to get the message out there.
It’s tempting to want to use photographs and long lists of the services you offer as part of your design. Don’t fight your designer when they tell you to keep it simple.
Ask to see a mock-up on screen, so you can assess the design from all angles. Though it won’t be a 100% match for the real world, this should give you a clear idea of how the finished vehicle wrapping will appear when you’re on the road.
Remember that high resolution photography can be expensive – a snap from your phone won’t cut it – and that you should never sacrifice readability for design. Your designer should be skilled in managing your expectations and creating a design that looks just as good in real life as it does modelled on the screen.
Before your design session, take some good quality photos of your car from all angles and make a note of the make and exact model. That will help your designer to match up your real life vehicle with a computer generated mock-up for the most accurate preview.
Be clear on colours and fonts – sans serif fonts work best for accessibility – but be prepared to compromise. At Vehicle Sign Writing, we’re experts at vehicle wrapping for the London market, so working with us will help you maximise the return on your investment for the best possible result. Contact us for information and advice on vehicle wrapping and more.