Your car or van is probably one of the biggest assets your small- or medium-sized business has. Not only is it vital for getting you to and from jobs, delivering goods, visiting clients or attending meetings, used well it can also be prime, free advertising space for your company. If you invest in well-designed vehicle graphics, your car or van instantly becomes a moving billboard with the potential to reach tens of thousands of people over the course of a day.
Vehicle graphics serve multiple functions and can bring multiple benefits to your company. If you want to reach more people, there are few quicker, easier or more effective methods than having a wrap for your vehicle, so whether you have just one little runaround or an entire fleet to kit out, new car graphics really could give your business a boost.
Custom car wraps: a high vis solution
Research has shown that a vehicle with a bespoke car wrap design can reach anywhere between 2,000 and 9,000 people an hour, simply by being on show, as you go about your daily business. Whether you’re driving down a residential road, stuck in traffic, going long-distance down the motorway or simply parked up at the petrol station, when you have vehicle graphics installed, your car or van becomes mobile advertising, 24 hours a day and 365 days a year.
Even overnight, parked outside your house or work premises, your vehicle is still hard at work. Think how many people must pass by on the way back from a night shift or returning home from a night out – your vehicle may be stationary, but people are still around and your signage is still visible to them.
What’s more, compared to other forms of advertising you might invest in, van signwriting or car graphics are much more enduring. If you were to take out a slot on the local radio or advert space in the local paper, you would only reach those people who tuned in for that broadcast or happened to flick over that page. It could be in one ear and out the other for the radio advert, or straight into the recycling with the newspaper ad. The same goes for blanket advertising local homes with leaflets. A car wrap, by comparison, can last for many years and reach far more people.
Stand out from the crowd
We’ve all seen them – the brightly coloured vehicles travelling around our towns, cities and motorways with their eye-catching logos and liveries. Few things on the roads make so much visual impact as a vehicle with graphics, and if the signage is done well and conveys everything it needs to, they are difficult to ignore or forget.
If you work with a professional signwriting company, to come up with a bright, bold and well-designed car graphic, you’re guaranteed to stand out from the crowd. A good vehicle wrap will ensure that your company name, logo, colours and contact details are easy to see and easy to remember.
Particularly if you have social media pages or a website you want to direct people towards, there’s no better way of doing it than through vehicle signage. Most people these days have a smartphone in their pocket when they’re out and about, and many will, on the spur of the moment, look you up if your contact details are right in front of them. That means there’s less chance that they’ll forget you before they get home. What’s more, the majority of us admit to having made impulse purchases whilst out and about on our smartphones, simply because it’s so easy. Don’t miss out on the chance to capture the swipe-happy customers who might be passing by!
Tying things together
If you have more than one company vehicle, the same wrap can be replicated on however many cars or vans you need, meaning more coverage and more people getting used to seeing your brand around the local area. Most companies have a specific logo and font that they use in their branding, all of which can be recreated in your vehicle graphics. The more people who see your car’s vinyl signs, the more brand familiarity you build up and the more interested potential customers will be.
Creating a unified brand is vital when it comes to marketing your business. If you already have a colour scheme, logo and font you use on your shop front signage, on your business cards or on your promotional merchandise, then applying the same to your vehicles with new van or car graphics is a great way of ensuring everything is tied together neatly.
A gift that keeps on giving
A car wrap really is a great long-term investment. The technology which goes into car vinyl signs has come on so much in the last decade or so, that it’s now cheaper than ever before to have a car wrap applied, and they’re more hard-wearing. As an added bonus, vehicle wrapping can protect your car and van from those annoying dents, chips and scratches we all pick up now and then. When it does eventually need replacing, wraps can be removed without damaging the vehicle itself, so there’s no danger of devaluing your car or van next time you want to update your signage.
At Vehicle Signwriting, we’ve spent many years perfecting the art of vehicle wrapping. Our team of professional designers can work with you to craft beautiful, bespoke new car graphics which could see your company reach a wider audience and stand out from the competition.
For more information on the services we provide, simply get in touch with our expert team today.