There’s no denying that the last few years have been tough, for companies working in all sectors and industries. When the boom years ended with the global economic crash of 2007, there was an awful lot of change. Many have since had to cut back on expenses, with straitened economic times seeing the collapse and disappearance of both smaller independents and large High Street names such as BHS and Woolworths. Nobody, it seems, has been immune from the doom and gloom of recession. Now more than ever, staying one step ahead of the competition is vital to the survival of your business, but how can you achieve that?
One way is through clever marketing, and part of that marketing and branding strategy should involve vehicle wrapping. It’s a rather obvious point, but your business premises are static and can therefore only reach as many people as happen to walk by them. A branded vehicle, on the other hand, can be seen anywhere between 2,000 and 9,000 times in an hour, as it’s out and about on the roads. that’s a fast, efficient and cost-effective way of reaching the largest number of potential customers in the shortest amount of time.
Whether you have a large van to transport your goods or tools or just a little runaround to get you between clients, custom vehicle wraps allow you to promote your business by using your vehicle as a mobile billboard. If you think of the side of your van or car as a blank canvas, the possibilities for branding are endless. This is prime advertising space you cannot afford to waste – decked out in your company livery, your car or van is advertising your products or services 24/7 and 365 days of the year.
You might be a new startup or a well-established local firm, but branding your vehicle and making sure it ties in with all your other marketing materials is a smart move. Branded vehicles are extremely difficult to ignore. Whether you’re zipping down the motorway on a trip to meet a client, parked up outside your business premises or stuck in traffic during the morning rush hour, few people can pass by without taking notice of a bold and well-designed car wrap. You probably already have a particular colour scheme, logo and font which customers identify with your brand, so transferring these to the side of your vehicle simply extends your reach even further and helps consolidate that brand identity in the minds of the people you want to reach.
This is advertising at its most enduring. If you were to pay for a twenty second slot on a regional radio station or take out an ad in the local newspaper, you would only ever reach the limited number of people who happen to tune in or flick over that page. These are such brief and fleeting marketing ploys that many people will already have forgotten about them within minutes, and you’re missing out on the thousands of potential customers who simply don’t come across them.
Given how addicted the majority of us are to our smartphones, anyone out and about who sees your vehicle and contact details can instantly look up your website or social media pages before there’s any danger of your company name slipping from their mind. That instant connection is priceless, especially since most people admit to guilty impulse buying or making spur of the moment decisions when shopping with their smartphones.
You might think that vehicle signage is an expensive indulgence at a time when most businesses are looking for ways to cut costs and tighten their belts. In fact, advances in the techniques and technology behind car wraps mean they are now more hard-wearing and affordable than ever before, and they will more than pay for themselves in the long term.
Your car wrap cost will obviously depend on the size of your vehicle and what exactly you want to have done, but they can save you money in all sorts of ways. Because they are easy to install and don’t damage the bodywork beneath, the resale value of your vehicle isn’t affected by having a wrap fitted. They can also protect the underlying paintwork from all those annoying chips and scratches which might otherwise be a part of everyday wear and tear to your commercial vehicle, potentially saving you money on respraying.
The cost of car wrapping shouldn’t deter you in any way. As a form of round the clock advertising, vehicle signage really is the gift which keeps on giving. Since wraps can last for many years, you won’t be replacing yours for quite a while. Think of this as an investment in the future of your vehicle and your company, rather than an indulgence or expense.
With the nice summer weather on the way, now’s the time to get creative and think about having a car wrap installed. Vehicle Sign Writing offer a premium car wrapping service, and with many years’ experience in this field, our expert team of designers and fitters will be able to craft a bespoke car wrap which is perfectly tailored to your needs.
Whatever goods or services you provide, a unique car wrap will put you ahead of the competition and help your brand stand out. For more information on how we can help, simply get in touch with Vehicle Sign Writing today.