The technology behind car signage and vehicle wraps has come on in leaps and bounds over the course of the last few years, so much so that it’s now cheaper than ever to invest in vehicle signage. Vehicle wraps are also more hard-wearing and durable than they’ve ever been, so if you get it right the first time, you won’t need to spend money upgrading or replacing them every year.
If you choose the right sort of design, the right sort of wrap and,most importantly, the right company to do the work, investing in car signage needn’t cost the earth.
A sound investment
Nobody likes to spend money, it’s true, but sometimes a little expense now can see you reap rewards further down the line. Compared to some businesses costs, signage for your vehicle really is a drop in the ocean and one which can actually repay you over time.
Whatever sector you work in, if you have a vehicle decorated with your company name, logo and contact details, you can reach tens of thousands of people over the course of a day. Research suggests a branded vehicle is seen by between 2,000 and 9,000 people an hour, and when you bear in mind that your vehicle is still promoting your company even when you’re tucked up in bed, vehicle signage starts to look all the more attractive. There’s little that can catch the eye more than a branded vehicle on the road, and a quality vehicle wrap really will set your company apart from the competition.
Once you’ve paid the initial cost of having signage installed, it’s the gift which just keeps on giving. If you were to take out a radio slot or put an advert in the local paper, the reach is extremely limited. Radio adverts are short and only get heard by the people who have tuned in, while most people simply let their eyes slide over ads in the local paper unless they’re specifically looking for something. With your contact details and an attractively designed vehicle wrap, it’s hard for people not to take notice.
Whether you’re parked outside your business premises, stuck in a traffic jam or have simply pulled up at the supermarket to grab a sandwich, your vehicle is free advertising space. If you’ve included your social media information on your vehicle, then anyone passing with a smartphone is able to look you up and visit your website before they’ve had a chance to forget. With most people admitting to impulse buying while out and about with their smartphones, you could find your car signage is driving ‘virtual footfall’ in a way no other form of advertisement could.
What are the costs?
As with everything, costs are going to vary. A good vehicle signwriting company will be able to strike that happy balance between cost and quality, ensuring a super finish whilst staying within budget.
While it might be tempting to go for the cheapest option, especially in such straitened economic times, you really do get what you pay for with vehicle signage. A well-designed, well-made and properly installed wrap will last for a long time, but cut corners and you might find you’re back within a few months to have it redone.
It’s always worth researching the vehicle signwriting companies you’re interested in, comparing costs and seeing how past examples of their work have stood the test of time.
Costing the earth in other ways?
The vast majority of people these days really do care about the environmental impact that their buying choices have. As well as not costing the earth financially, it’s also worth thinking about the fact that vehicle signage doesn’t cost the earth environmentally.
Vinyl wraps don’t damage the environment in any way, and the chemical products used to create them are not classed as harmful. Coupled with the fact that there is very little waste generated by vehicle wrapping, and that with a high-quality wrap, you’re not likely to be replacing it within the next few years, you can be confident vehicle signage has a negligible impact on the natural world.
Given all the free advertising your vehicle is undertaking on your behalf, we could even add to the mix a reduced need to waste paper on expensive and often ineffective paper-based marketing. If you blanket deliver printed advertising to homes within a few miles’ radius of your business, you might pick up a dozen expressions of interest, but the majority of that paper will have to be recycled or could even end up in landfill.
If you need a vehicle for work, then you need a vehicle wrap – there are no two ways about it. So if you’re already driving a company car or van to get to and from jobs or to transport goods, it makes sense to put it to good use.
Choosing the right vehicle signage company
Car signage really needn’t cost the earth in any sense, if you choose the right signage company. Find a vehicle signage firm that specialises in this type of work and can provide the highest quality workmanship and the highest quality vehicle wraps, and this is an investment well worth making. Well designed and well made, your vehicle signage will more than pay for itself within a short space of time.
Vehicle Signwriting is the premier provider of car and van wraps in the region, and we have years of experience working with small- and medium-sized businesses right across the area. We’re on hand to design and install the highest quality vehicle graphics to be found anywhere on the market, crafting bespoke vehicle signage using the most advanced methods and materials in the industry.
For more information on the services we provide, simply get in touch with our expert team today and let us help your business reach out to more people.