Car graphics are one of the most visible and well remembered marketing channels, so why aren’t you using them? The cost of a vinyl wrap is much lower than other forms of marketing, costing just 4p per 1000 impressions, which is exactly why you should be harnessing the power of vehicle signwriting to build your brand, fast.

What’s your signage message?

Think about the way a great billboard image hooks you in. When you use car wraps to communicate your message, you can go beyond your name, logo and phone number to tease your products. If you produce tasty treats, then why wouldn’t you want mouthwatering images on your fleet of vehicles?

When you switch the focus from informing to marketing through your car graphics, then your potential audience sits up and takes notice of your brand.

Tell a compelling story

91% of people notice your vehicle vinyl wrap, which works for you 24/7. That’s a huge potential market waiting to be exposed to your brand. That’s why you need to make your marketing message compelling, with a product narrative.

Not only do graphics tell a story more quickly and simply than words, they make it more compelling. Visual content reaches the brain much faster and in a simpler format than words – in around 0.25 seconds. That’s up to 60,000 times faster than we process information presented as text. And we recall visuals better, too, meaning your graphics can have a real impact on brand recall and awareness.

Build a brand

You might not have a fleet of vehicles. But make your car signage stand out and your customers in West Sussex will be convinced you have a greater brand presence than you actually have.

It’s down to the power of well designed car vinyl that connects to your brand in a simple and straightforward way. When your audience really starts to notice your brand via your moving billboards, they’ll connect with the message and start to look out for you. By delivering a choice to your local target audience, you’ll strike right at the heart of your chosen market, building brand awareness that radio, TV and online advertising can’t match.

Be where your audience are

Your business doesn’t stand still 24/7 and neither do your customers. Whether you choose a full or partial wrap or even just some well designed decals, your vehicle signage never stops creating impressions and reach – even when your vehicle is parked on your driveway overnight.

By helping your audience to understand who you are as a business, they’ll come to recognise your brand, logo and vehicle graphics. As you build brand awareness, you’ll be encouraging your customers to associate your brand with professionalism, trust and authenticity, thanks to your high level of visibility.

Create your wrap

At Vehicle Sign Writing, we can help you tell a compelling story about your brand, or highlight your USP with unique visuals. We’re experts at delivering a high return on investment, so why not get in touch with us today to discuss your car signage marketing campaign?