Most companies should be aware of the effectiveness of vehicle sign writing and vehicle wrapping as a means of reaching their target audience. According to a recent study, a busy vehicle can be seen by an average of 3000 people every hour! That’s 24,000 people on an average working day. You must ensure your vehicle livery is the best it can possibly be to maximise your company’s exposure.
You can think of a vehicle wrap as a rolling billboard that is constantly on the move, covering vast areas (including the places that other advertising can't reach).
A professional quality vehicle wrap requires specialist vinyl materials. These are weather resistant to UV, cold and heat. Adherence to the vehicle body is obviously just as important, as the wrap must stay on without peeling.
We use a range of specialist vinyls made specifically for vehicle sign writing and vehicle wrapping, making it the perfect medium for digitally printed vehicle graphics. The high performance cast vinyl is ultra conformable which makes it ideal for vehicle wraps as it adheres to panels with recesses and corrugations.
The lifespan of flat cut vinyl vehicle graphics used on vehicle livery usually lasts up to 7 years, whilst digitally printed vehicle wraps usually have a shorter lifespan of 3 years before the print starts to deteriorate. All of this is of course dependant on maintenance and the conditions that the vehicle is kept in when not in use.
